Leverage the web, email, and print media to launch marketing strategies that:
• Explain – what you can do for your customer
• Answer – why you are the solution to their problem
• Outline – how you can do to make their business better
You can execute entertaining, engaging, quality web, email, and print marketing campaigns for free. And free fits every company budget. These 3-marketing plans are also easy to implement and upgradable to cost effective plans as your business expands.
Web Strategy – create a custom, professional website where customers can get information about your products and services, read testimonials and get contact information.
1 – Setup a free Google account at www.google.com
2 – Create a Google site (sites is under the More menu on the Google homepage)
3 – Choose a template that reflects for company image and message
You now have a web presence where you can direct potential customers. Google sites are included in search engines results from Google, Bing, Yahoo and others.
Email – establish a free email account with Microsoft’s Small Business Live, Yahoo or other free email service. Create a email announcing the launch of the site you created in your web strategy. Include a link to the website and a link to email you plus the telephone number.
Now that you have introduced yourself and provide multiple communication options to your clients, let’s complete the marketing cycle with a traditional marketing medium – print.
Print marketing plan – Be nice to the earth and leverage multiple electronic media forums first. One print “must have” is the infinitely powerful business card. Your business card should be informative and very professional. Limit colors to those that are part of your branding strategy. Include your website, email address and telephone number. Companies like Vista Print and Market Splash advertise promotional offers for free business cards.
